Make your money work harder
“The Stock Market is designed to transfer money from the Active to the Patient.”
– Warren Buffett
“Money is like soap, the more you handle it the less you will have.”
– Eugene Fama
“Don’t look for the needle in the haystack. Just buy the haystack!”
— John Bogle
“The individual investor should act consistently as an investor and not as a speculator.”
— Ben Graham
Our Investment Beliefs
Risk and Return are related
There is good risk and bad risk. Markets always go up and down. A higher exposure to the right risk factors assumes higher expected returns – but is no guarantee of them. By taking “no risk” your money might not keep track with inflation, which could be the biggest risk of all.
Capital Markets Work
The price investors are willing to pay is based on all available information in the market. Investing in the worlds most successful companies should deliver long term growth.
Diversification is Essential
Diversification is the principle of spreading your investments across asset classes and geographies. Basically, it is not holding too much of any type of investment in any one area.
Costs Matter
Its simple. The cost of your investments takes away from your return. We believe we should try to minimise all investment and transaction costs as much as possible.
Consistent Outperformance is Very Rare
It is extremely difficult to beat the market. There is a large amount of research which shows active fund management outperformance is mostly down to luck, rather than skill. There is even more that passive fund management delivers consistent returns.
Investors must behave
Your investments will normally suffer when you make emotional decisions based on current events. Understand that time in the market beats timing the market for your success and long term future.
Choose positive change
Investors own the great companies of the world. This gives investors influence on how these companies are run, and the power to drive positive change. We would rather be part of the solution, than part of the problem!